20 Best Marketing Letter Templates (MS Word)

site marketing letter template

The marketing letter template is a special type of document in which sellers advertise their products or services to potential buyers. Drafting a letter is not an easy task. As a whole, it is a longer and more complicated job. Similarly, if you want a commendable job, you need guidance from templates. With the help of templates, you can make your process clearer and easier. In addition, you should have proper knowledge about how to draft a marketing letter and make it a better job done for you.


Sales and Marketing

Sales and marketing are the two key aspects of business projects. Likewise, they are the primary paths through which all businesses derive their revenues. Further, you can keep your returns operational. Sales and marketing letters are the simplest and economical tools in the field of sales and marketing businesses. You can’t deny their importance.


What is a Marketing Letter?

A marketing letter is an official communication. It drafts through business people and addresses the customers. Similarly, giving information of goods and services available along with their prices. The main purpose of a marketing letter is to promote your business. Moreover, you are encouraging customers to use our products/ services which you have not used yet.

Marketing letters are used in businesses for various reasons in which include:

  1. Invitation to bid marketing letter
  2. Direct Marketing Sample
  3. Follow-up marketing Sample
  4. Sample Fundraising Marketing Letter
  5. Insurance Marketing Letter
  6. Marketing Letter For New Business
  7. Letter to Company CEO
  8. Marketing Letters Sample to Client
  9. Letter to Customer about Marketing
  10. Proposal Marketing Letter

The psychology of sales letters

If you have a product/service and you want to promote it, sales letters are one of the best ways to do that. Moreover, when you place your product/service online or in the store, your target is the customer’s attention. Further, you want customers to take interest in it.

Therefore, this sales letter will help in selling your product. You can convince your target audience of what you are selling. You can convince your customers in many ways. There are some bad ways to convince that include:


Through Scamming


Pressuring them


On the other hand, positive ways are there to convince your clients for purchasing. These include offering a product that you know about.

  • The Customer actual need
  • The Customer wants it
  • Make customer’s lives easier
  • Solve the problem customer is facing

You can help by improving their future.

As a result, people don’t like when you sell your products by pressurizing them. Then, they regret by telling that the prices are high. Moreover, this will negatively impact your brand which you will never want for your business. In these circumstances, a good sales letter will be ideal. Likewise, it will educate your customer and will be highly effective for achieving your targets.

Marketing Letter Samples:

These are the best source for promoting your business. You can educate your customer and bring their attention to your products/services. A good marketing letter will convince your client to purchase your product and help achieve your business goals.

How do you write a sales letter template?

If you are planning how to draft a marketing letter, you should know where to start. Similarly, an effective letter will help to sell your products to your customers. Further, you will convince them that they are purchasing the best choice for them.

Here are some steps which will guide you through:

Target Audience:

For writing an outstanding marketing letter, you should first think about your target audience. Moreover, you should come with your all teams and ideas. This will help you to reach your customers more easily. Further, if you have no idea about your audience you cannot efficiently sell your products. However, if you understand your audience, it will be easy for your to write a letter.

Knowledge about Customer’s Name:

Your customer will appreciate it if you send a letter by his/her name. Moreover, write name on the letter and the exterior as well.

Create Impressive Starting:

If you write your letter with a bland statement, chances are that he/she will not bother to read at the end. The introduction plays a vital role in breaking or getting a sale so, make it count. There are different ways by using them you can make an interesting introduction. For instance, you can talk about an issue or by asking a question and provide the solution that is your product. Further, you can talk about what you sell in the body of the letter.

Advantages of Sending Marketing Emails

By sending marketing emails to forthcoming or existing customers, you will want to:

Powerful correspondence with customers

Marketing emails can be utilized to construct a personal relationship with current and existing customers, which assists you with separating yourself from competitors, consequently assisting you with creating more sales from now on. By sending your target market personalized emails, you influence a one-on-one interaction that helps support deals.

Cut marketing expenses and costs

Contrasted with other marketing methods, for example, print media or direct mail campaigns, marketing emails are a cheap type of showcasing. Sending customized emails to customers through the post office or via email requires no postage costs, and printing is the main cost caused. This assists you with diminishing advertising costs while still turning leads into dedicated customers.

Develop customer loyalty

Addressing marketing emails to existing clients helps assemble business relationships and further develop customer faithfulness. You can customize advancements, emails, and offers to make a prompt connection with the existing customers and increment their association with your business.

Get the client informed

Marketing emails allow you to introduce a great deal of information in a simple way that is normally convincing and simple for the customers to understand. The basic format of a marketing email makes it ideal for making sense of the core benefits of a product or service using influential language. It is likewise a cost-effective and efficient method for informing customers about upcoming sales or ongoing promotions on products and services, which assists you with increasing sales and customer leads through client referrals.

Target your ideal customers

Marketing emails allow you to target specific groups of customers with custom-fitted messages. By sending the emails to the customers who are probably going to need or need your products and services, you can invest marketing amounts of energy where they have the highest chance of achieving results. You can likewise request customer feedback concerning current products and services through emails, in this manner giving you valuable experiences into what should be improved to increase profits.

Types of Marketing Email

Following are some showcasing messages alongside their free downloadable layouts for you:

Mortgage Marketing Letter & Email

An organization, which is initiating a mortgage marketing company, would have to compose this sort of letter. They would refer to their committed team. They would refer to the qualities of the staff too. They would refer to organizing the bank loans and other vital features.

Real Estate Marketing Letter

An organization, which is sending off a real estate business can offer a marketing letter to the possible client, who is holding a yearly event and notice the sponsorship your organization would give. Notice what benefit your project would bring to individuals of the area and how significant it would be for the youth, adults, and old. Encase the details of the sponsorship alongside the letter.

Marketing Proposal Letter

An organization can compose a marketing proposal letter to an institution, which would require the marketing services for making their college successful. On the off chance that you are a showcasing firm, you can target such an organization by offering them valuable marketing services. Notice why the services would be valuable for the potential client.

Online Marketing Letter

These days, individuals are launching their businesses on the web. They are becoming masters who can guide individuals in supporting their businesses. While composing the promotion letter for a potential client it is critical to refer to how this business has given you a financial boost and how your business can help the client with developing their business. You need to strike the right chords through this letter. Eventually, you can specify the all-inclusive package alongside the cost.

Marketing Letter for Product

At the point when you are sending off an item and need to draw in expected clients, it should refer to in the letter how this item can help the clients and their customers. Notice the advantages of the item and let them know how extraordinary it is. Eventually, you can refer to that they can purchase the product from a specific area or a particular location, which you need to specify.

Marketing Letter to Physician

If you are an organization managing natural medicines, this letter would direct you on the best way to move toward a doctor expertly. Notice the advantages of the medication however don’t boast about it. It is significant, frankly. Request that they take a look at the authority site and fixings, and call you for additional data.

Marketing Letter to Clients

On the off chance that you are a promoting chief of an organization, you might want to bring to the consideration of customers a place where all utilities are accessible under one rooftop. It would be gainful for the customers. Notice the area of the shop, what the shop offers, how new the quality is, and everything, which is gainful to the clients.

New Business Marketing Letter

You can compose this letter to potential clients when you are sending off another business. You can specify the name of the business, the items you will offer and how gainful these will be for the customers. Assuming you are welcoming any well-known or extraordinary visitor to the event remember to refer to that in the letter. Close the letter by reminding the client about the importance your items would bring for them.

Marketing Letter to CEO

If you are an organization having some expertise in helping the CEO with services like scaling down the workers, preparing them, and enrolling the best competitors, you can refer to in this letter every one of the subtleties in a summed up way. It ought to be a call to action in the end and notice the services your offer; and how they would help the CEO.

Sales and Marketing Letter

For an organization, which has some expertise in sales and marketing services, it should, in all seriousness notice how its services can carry more deals to the organization. Offer a comprehensive bundle or a discount to the client on pursuing the services.

A Marketing letter template’s basic components

A good prepared example will be a good powerful thing. However, such type of letter will be more effective as compared to brochures, postcards and other written formats. Likewise, if you are planning to write your marketing letter, you should include the following basic components:


The headline is the first part and it should grab more attention from your customers. Similarly, the purpose behind the heading is to catch the reader and encourage him/her to learn more about your products/services.

Give Offer:

The offer should be in the body of the letter. Moreover, it should come after the headline and the introduction. This is the time when they give value to your product/ service by looking at them. In Addition, when you are writing this part you should keep the prospects of your client in your eyes. Talk about the profit of your product/service.

These benefits will convince your reader that they need what you have to offer. You can make it more readable with the use of arrows, bullet points or another effective formatting. If you want to talk about your product/service, don’t hesitate to mention everything. Unlike other letters, you should not focus on a one-page marketing letter.


The important aspect is the satisfaction of your client after purchasing. Moreover, you can add testimonials in your letter. Further, you can give a money-back guarantee to show that you are confident in your product/service.

Call to Action:

This is a much focal point in the letter. After sharing your information through your products. It’s time to follow his/her act. Moreover, try to catch what your client wants to do and then make it easy for them to do.

For instance, you can make your statement like drop by at our store what we have to offer “First 50 customers will get a gift in purchasing”.


This element will work like “stole the fire”. You already made excitement about your product/service. The call to action is already there. For the postscript add a bonus and reminder will help get the sale.


A marketing letter template is a short publication for investors and other stakeholders. You tell about a particular category of investment via paid subscription. Moreover, marketing letters target the growth of your audience and profit in the business. The marketing letter is key for your prospects and converts it into a sale by convincing him/her about your product/ service. You can retarget your audience if you satisfy your client after purchasing the product/service. In Addition, you can write your template more appealing for your client by following basic elements. You can download it free from different websites and customize it as per the requirements of your business.

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Shariq Ali

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