20 Free Creative Brief Templates [MS Word]

A creative brief template is a document that tells about the creative approach and delivery of new marketing and advertising campaigns. Further, it connects the creative work which after requests broad the business goals by clearly outlining the strategy of the campaign. When you finish them well these documents are important in boosting the creativity and the team remains focused.

What is a Creative Brief?

The term creative brief is very common in the advertising field. It is the first step in creating and developing all types of materials like advertisements, websites and promotional videos, etc. It is defined as a small document. Mostly project managers and professionals use it for creating and developing different materials. Further, they use such materials in communication, marketing and advertising campaigns. Moreover, a well-made brief document is from 1-2 pages in length. This is enough to explain all the components. Further, it develops before the design phase. It clears the strategy for communication and the context which can ensure that all creative deliverables will produce in alignment with the strategy. The reason for such a document is it produces by the requesting party or a customer. It also makes and gives to define clearly what is the expectation of deliverables and the strategy for communication it is aligned with. A great creative brief example is to inspire your whole team to inspiration on new ideas and communication strategies to solve the specific problem. In Addition, when you gather all the facts, you make your team in a position that they will be able to find the best creative solution.

Creative Brief Templates:

These are templates for marketing and advertising campaigns. You just discuss in this template the date and time of the shoot, client name, address and phone number, client story and brand identity and colours. A convincing document is important for guiding the team. Further, they are developing materials and creating the messages which fit into the communication strategy of the company and make it successful. Moreover, completing such a brief is not such a task that can be completed by one man or woman. In Addition, you need such a team of professionals who came from different fields. They will be able to explain in detail the message which the creative piece means to put across.

Benefits of Making a Brief Template

A creative brief is a document that develops during the definition phase of the creative development process. However, its purpose is to encourage the creative team and give them information about marketing, branding and demographics. It helps build the foundation for the creative team to come up with and create deliverables for the customer. A great brief contains the following best questions. These are:

  • What is the project?
  • The project is for whom?
  • Reason for doing the project?
  • How should the project be carried out?

There was a tie when customers make a complete brief which is part of their requirements. If not, then the customer will collaborate with the creative team to develop the brief. These documents are essential because they are advantageous for both the customers and the creative team. Here are few benefits:

Benefits to the Customer:

  • You can easily clear all the objectives and goals of the project.
  • Communicates all the assumptions and facts.
  • Allow all the stakeholders to provide input for the project.
  • Agreement with the customer’s company.
  • Provides the foundation for the assessment.
  • It also embraces the designers responsible for the result.
  • Another feature is serving as an indication of metrics for success.

Creative team benefits:

  • Gives the background information for the design.
  • Discloses the facts, truths and insights about the brand.
  • It is exposing the personality, preferences and values of the customer.
  • It is high-pointing buy-in the customer.
  • Gives explanation about the designs.
  • Quite helpful in scope creep from occurring.
  • They inform all the team members of the creative team.
  • It provides the criteria for assessment.

A document is like a creative brief should be one or two pages only. The creative team members don’t have time to read through too many pages and think about the particular project. As a result, it can delay their creativity and therefore delay in mediocre projects or design. In Addition, this is important to have a look at different briefs. That’s why it is important that which type you know when the need arises.

Examples About Creative Brief:

There are different examples available regarding creative briefs. The creative team review them and see them according to the situation to take help from them. Similarly, a great creative brief works as a formal and semi-formal report in which companies create for a particular project. Further, it depends on company owners that they select a team internally for a creative brief. However, another option is to outsource to another company or organization.

Concept About Project:

In this, we define the different features of a specific project. However, when we made brief the purpose is to present the value, need and reason of the project. Different sections deal with it. For instance, concept, design, implementation and finances. The combination of all these is important for making a successful project. Further, the document length varies because some projects need more details as compare to others. Suppose if don’t answer all questions in the document then you make up a follow-up brief.

Business Objectives:

In this type, the brief represents the goals, objectives of a company. However, they use to achieve the standard of business practices. Further, you need to focus as compare to the project brief. In Addition, this type of brief explains how the goal or objective will increase the profits of the business. In other words, how a company will boost through particular activity. Moreover, this is one of the best briefs in the business.

What we offer as a value proposition:

This brief type is a more specific and detailed one. However, the company is looking for such a brief where expenses bring a big change to business operations. However, the proposition needs to establish how the business will establish from such a big expense. Further, this type of brief must outline why it is essential. The specific benefits which will receive as long term benefits which will derive from them. This type of brief is typically shorter because it is focused on a single item. These are the most common made briefs in the business. However, if you think these don’t fit you can check new online creative briefs.

Templates for Creative Briefs

The creative brief template has no specific and fixed format. However, you can make using word processing software. Further, you can use a template for your organization each time you need it. But you have to create a new brief for every project. That’s why you need to include all project details each time. To be able to make an effective brief, you need to know what are the important elements. Let see the details:

Company Description:

It’s important to give details about your company to the designer or creative team. Similarly, it will help to get the context of the project as well as the nature of the business. Further, you can build links to your website and any background material which may help the creative team.

The Project Summary:

Speak about the project and its need. Further, describe the project. What’s it about and all other information which will be helpful for the creative team to do the project creatively.

Explanation about your objectives:

This is the most important part of the whole document. Further, you need to think about strategies and objectives in detail about the project underway. Moreover, you need to see why you need a project and what are your expectations with the project and what are project objectives. In Addition, if you are solving a problem you need to think about how you will measure the success of the project. Therefore, these detail will help the creative team to understand the project and provide a better solution.

The Target Audience:

During the starting of your project think about your target audience. Further, you should share information with demographics and behavioural insights.

Deliverables Required:

You should make a plan about all deliverables which creative team require. Further, you need to provide file formats, size information and any other essential details. This is because that the creative team will be able to deliver the rights assets of your company.

Information For Competition:

You should keep in mind your competitors when you are making a brief. You should enter an overview or summary of the competition as well as trends and market conditions that will impact your industry. In your project, you can include comparisons with your competitors.

The details for Tone and style of the Project:

The message, tone and style should match with your brand. Further, it will show what your project is what are you trying to achieve the project and what action you want from your customers. Moreover, you make sure you incorporate any messages and strategic positioning which needs to deal with. The reason is your creative team come with aligning your project objectives.

Scheduling of the Project:

If you have a schedule or fixed date for your project include it in brief. Make sure you discuss with your creative team and tell them about your completion date. Therefore, it’s a good idea to discuss the creative process especially when it’s fixed time. Project Budget: check your project budget and put it in your brief. Similarly, you should discuss with your project team and if they are making more estimates, You should argue and make them agree to the project budget. This is ideal if you agree before starting the project.

Major Stakeholders List:

The major stakeholders are an important part of the project. Whenever there is any discussion you should include them and you should have their contact information. Further, you should provide feedback about the project and how you would like to receive deliverables which already been completed. You should keep these elements in mind when you are making a document. Further, you need to check everything is covered. As a result, you will make it brief, thorough and effective and easy to understand.

Project Concept

This kind of brief characterizes the various qualities of a particular business project. Briefs made for this reason should introduce data about the need, the worth or the justification for another project. Various segments manage the idea, the plan, the execution and the funds which are expected for the progress of the project. The length of this sort of archive differs. The justification is that a few projects should be more itemized than others. On the off chance that all questions are not responded to in the record, then, at that point, you might need to make a subsequent brief.

Business Objective

This kind of brief addresses any objectives and targets which an organization needs to accomplish with the utilization of standard strategic policies. It’s all the more uniquely engaged when contrasted with the project idea brief. This sort of brief will lay out how an objective or a goal will help in expanding the benefits of the business. Or on the other hand, the way the organization will want to support its standing through a specific action. This type is perhaps of the most often involved brief in business.

Value Proposition

This kind of brief is the most unambiguous and point-by-point. Regularly an organization will require such a brief when costs will bring about a major change to business tasks. The recommendation is expected to show how the business will profit from such a major cost. This sort of brief should frame why the cost is fundamental, the particular advantages which will be promptly gotten as well as the drawn-out benefits which will be gotten from them. This brief is normally more limited since it is centred around a solitary thing. These are the most generally made briefs in the business. Notwithstanding, on the off chance that you don’t figure these fit your requirements, you can feel free to take a gander at additional inventive brief models on the web. Additionally, read on to find out about this record and how to make it yourself.

Components of a Creative Brief Template

A creative brief template has no particular and fixed design. You might make it utilizing different word handling programming. You might try and think of a template for your association to utilize each time you want it. However, you need to make another brief for every single project. This is so you are certain you’ve incorporated all the significant task details each time. To have the option to make an effective brief, you want to understand what the significant components are. We should inspect every one of them:

The depiction of your company

It’s vital to give the architect or the innovative group foundation data about your organization. This will assist them with getting the setting of the task along with a superior comprehension of the idea of your business. You can incorporate connections to your organization’s site as well as any foundation material which might be useful to the inventive group.

The rundown of the project

Discuss what the project is and why you want it. Give a depiction of the task, what’s going on with it and any remaining fundamental data which will assist the inventive group with being inspired to innovatively do the undertaking.

The clarification of your targets

This is the main piece of the entire report. You must ponder your systems and targets completely before kicking off a task. Why do you want the project, what are you expecting to accomplish with the project and what your targets are? If you are attempting to tackle an issue, likewise, contemplate how you will quantify the achievement. These significant details will assist the inventive group with understanding your goals better and assist them with concocting arrangements.

The target group of your project

While beginning a project, you should as of now have the ideal interest group at the top of the priority list. Share this data as well as the socioeconomics and conduct bits of knowledge in your brief.

The outline of the product which you require

Cause a layout of the relative multitude of expectations you expect from the innovative group. Ensure you incorporate document designs, size data and some other fundamental details. This is so the imaginative group will want to convey the appropriate resources for you and your company.

The data about your competition

Additionally, ponder your competitors when you are making the brief. Incorporate a short outline or rundown of the opposition as well as any important patterns and economic situations which affect your industry. You can incorporate examinations of your task with your rivals to underline what you need for your project.

The particulars of the message, tone, and style of the project

The message, tone, and style of the project should be reliable with your image. It ought to likewise line up with what your project is, what you are attempting to accomplish with the task and what move you believe that your clients should initiate. Ensure you integrate all vital messages and key situates which should be managed. This is so all that the innovative group concocts lines up with your project targets.

The schedule or timing of the project

If you have a timetable or course of events for your project, make a point to remember it for your brief. All along, when you meet with or begin conversations with the innovative group, try to discuss your timetable and all the more critically, the finish date. It’s likewise smart to examine the entire innovative flow, particularly on the off chance that it’s a fixed-cost agreement.

The budget plan for your project

All projects have an expected or a set financial plan. Make certain to remember the details of your budget for the brief and talk about it with the inventive group. Assuming that the inventive group concocts their evaluations and it’s more than the budget you’ve set, then discuss it until you’ve settled upon additional sensible assumptions. You should concur upon this before you even begin your task.

The list of the major stakeholders

The major stakeholders are significant pieces of the project and the group. They should be incorporated when conversations occur so make a point to incorporate their contact data. Likewise, include how you might want to give input about the project and how you might want to get the expectations which are now finished. Remember these components while you’re making such a report so you are certain you’ve covered everything significant. These will make your brief intensive, successful and straightforward. Presently we should make a gander at certain strides and tips to assist you with composing a splendid innovative brief.

Instructions to Write a Brilliant Creative Brief Template

Making an imaginative brief template is a significant beginning move toward the plan period of the communication process. It ought to be founded on systems for correspondence to verify that every one of the creative deliverables is lined up with the strategic approach. Making such a record is simple, particularly when you have all the right data as well as a few supportive tips which can direct you. Here are a few stages and tips to help you in making your brief:

Lay out the reason for your brief

Indeed, even before you begin making and fostering your brief, you ought to now have an unmistakable comprehension of why the task is to be finished. You ought to know precisely why you are requesting messages and correspondence materials from an inventive group. Lay out the motivation behind the brief by pondering the crowd, the activity, and the advantage.

Identify the objectives

The goals of your brief should be explicit and clear. A decent way to write the goals is to indicate what the ideal target audience ought to think or feel because of being presented with the materials you are requesting. At the point when you realize this, then, at that point, you can think of the targets significantly simpler.

Describe your target audience

The audience is a major piece of your task so normally, it ought to be a major piece of your brief too. To have the option to make and foster powerful expectations, the imaginative group should comprehend who the materials are for. While giving a portrayal of the target audience, try to depict who the expectations are for, what the main target audience thinks often about and what the ideal target audience at present thinks and feels comparable to the goals you have set. On the off chance that you’ve proactively made an audience of people investigation before making the short, you can get all the data from that point. This will assist the imaginative group with acquiring clearness and figuring out what they need to deliver.

Make a list of the relative multitude of current ways of behaving or conditions

In your brief, make certain to make a list of the relative multitude of current ways of behaving and conditions which could block the target audience from taking on the ways of behaving you would like your correspondence materials to advance. These ways of behaving and conditions which are in contests should be like those which are characterized in your audience analysis. Adding this list will permit the imaginative group to foster the deliverables with more thought and precision. They will want to address the preventions and make more successful materials explicitly.

Emphasize the major issues

Lay out the significant issues which should be tended to. Contemplate one fundamental improvement and its possible impact on your target audience. Regardless of whether there are different issues, every single brief you make should zero in on only one crowd, one message, and one issue.

Contemplate the major promise

The promise should communicate how the main target audience will profit from utilizing a particular item or making a particular move. The guarantee to the principal target audience should be verifiable, precise and advantageous. It’s not only an item or an activity. It should respond to questions, for example,

Why should I be doing this?

It’s an explanation which gives a clue about an item or an activity yet really stresses the advantage the target audience will get from it. You can conceptualize with the creative team and foster a particular commitment to your project or mission. A decent tip is to foster various choices and then test them out with the main target audience to see which one addresses them the most. Keep the tone positive as it’s more engaging when expressed that way.

Establish the points of support

It’s undeniably true that any crowd will require authentic, reasonable and convincing help to try and think about the major promise. You can accomplish this by utilizing realities, tributes or support from VIPs or notable individuals. You can likewise show this as certifications and examinations. The sorts of help focus to be utilized will gigantically rely upon what will request the most from your significant target audience.

Establish the call to action

The source of inspiration is a kind of idea for your main target audience. It alludes to a particular move they should initiate to get the advantages from the commitment. The source of inspiration should be practical and 100 per cent possible. This makes it more straightforward to assist the crowd with pursuing a speedy choice instead of postponing the activity which could prompt neglecting to make a move.

Contemplate the creative considerations

Look at the circumstance and audience investment analysis which you’ve made to have the option to lay out the appropriate materials, media, and generally speaking tone. Give the creative team sufficient data in light of imaginative contemplations. These innovative contemplations will direct the creative team as they are fostering the expectations of your project. You can likewise incorporate other applicable contemplations like language, program necessities, geographic situation, marking, and proficiency as well as advertising rules.

Map out the timeline

The short will act as an aide for the imaginative group so including a reasonable timeline is significant. It ought to make sense of each errand with a reasonable number of days to finish the job. You can recommend to the imaginative group to print out a different course of events to put in a noticeable area. This will assist them with remaining focused, time-wise. Assuming that you roll out any improvements in the timetable or the errands, make a point to illuminate the group.

Develop your project budget

At last, ponder the budget you’ve designated for the project or the deliverables. Remember it for your brief to make it clear to all interested parties.


A creative brief template which uses for marketing and advertising campaigns. You can develop different materials like advertisements, websites and promotional videos. This is not a task of one man and woman, but you need a team of professionals from different fields. They work as a team and make the project brief as per expectation and within the schedule and budget. You can find many types of creative briefs free from the internet and you can customize as per your need.

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 2

No votes so far! Be the first to rate this post.